Location
We are fortunate to be located in a beautiful area of Melbourne, Historic Downtown Melbourne. With tree lined streets and much to do, we couldn't ask for a better work environment. We are creative and the natural old Florida surroundings make it easy to come in everyday.

    Business card printing has come a long way since I started in this business 20 plus years ago. Business cards have always been the most powerful tool, dollar for dollar, to which you can invest for your business. To be sure you get every bit of return for them, you want something higher end or creative to get additional impact.
    The shape of the business card you print can create that additional impact. Business cards come in a variety of sizes and shapes. The standard size of a business is a rectangle of 3.5 inches by 2 inches. And easily, you can change the image that is presented by changing a measurement, shape, ink, or material used. Below is a list and good examples of business cards that are printed with some of the latest technology.

The are many ways to enhance your landscape company's marketing with print.  A variety of print materials essential to get your business off the ground is available affordably.  And whether you are a one person show or have thousands of employees, you need to have a professional presence. You definitely want your customers to know you're serious about your business and invest your time and money in it to make a good impression. Good design and printing is essential to help in that effort.

Essential print materials to help get your landscape business exposure:

Akuafoil is a printing process that is used to make advertising and marketing pieces really stand out. Akuafoil is used in place of the traditional foil process because of its versatility, affordability and brilliance. Instead of being able to choose one or just a few foil colors, usually gold or silver, you are able to use Akuafoil under any hue, creating a foil look without being limited in your design.

Akuafoil advertising pieces catch the light and reflect it, making it stand out next to the usual advertising pieces printed traditionally. It ads some excitement that shows your company is in the "now" and on the cutting edge.  Akuafoil is perfect for tech companies, cleaning companies, and any business that wants to sell modern services.

Akuafoil can be printed on Stickers, Business Cards, Postcards, Greeting Cards and more. Go to our Akuafoil page for a quick quote.

This is a topic that has perplexed the printing industry for years. OMG 5,000 cards for $20! Thats crazy. It sure is. And in the printing industry you will get what you pay for. And if you pay crap prices you're going to get crap product. You may get 5,000 cards to hand out, but they are going to be of thin stock, have color irregularities throughout the run and probably have the printer's logo on it. Is that the impression you want to give about your company? Absolutely not! You want an impression of integrity.

When you hand your customer a piece of your company, you want that customer to know that your company is worth investing in. They desire confidence in your business. And handing them a crappy, flimsy card is no way to go about it. And today, printing has changed so much it is not necessary to do do that anymore. The price difference isn't that great between quality and quantity.

You can still get a professionally designed business card, full color for under $100.00. And that is a minimal business expense to promote confidence, wouldn't you agree?

That goes for more that just your business cards. That goes for brochures, presentation folders, everything you're going to put your name on. Give your customers confidence. Print your materials professionally and with the right designer.

I know I do not have a bunch of readers, but I would like to share the most amusing videos I have ever seen on a business card below. Please take a look, it is fabulous.

http://www.youtube.com/watch?v=4YBxeDN4tbk

Our current business card is to the left. It is printed on a silk laminated 14 pt stock with spot UV. You cannot see the contrast in the background and the shine here, but you can request a card to be sent to you by going to our contact page. I will be glad to send one out right away.

       "Should I have a website?"  Absolutely!  Everyone with a business, no matter how small or large should invest in a website.  Websites can be simple and small, as long as they are easy to navigate and offer the information your customer's request, your customers and potential customers will visit.
     Websites are an infinite platform to fully explain your products or services. What information you cannot get into a 30 sec radio or t.v. spot, you can easily get on a web page. It is a great way to give the whole story of your business without a time constraint or having to pay for every second you are "up."  Websites have become the standard for business information. This allows your customers to know everything you are willing to share with them about your business. 
     The accessibility of a website mainly means convenience. It is easier to look up a business online than by flipping through thousands of pages to find the right contact information. And then, only getting a phone number. Now they have to call and ask all the questions you could have easily answered on your site.  But information is just one benefit.
    Websites also offer expansion to your existing business. If you are a small retail clothing store, you can also add your products to the site for sale. You can also announce your upcoming sales and fashions before they are actually in your store. There are many ways to gather the information of people visiting your site who have interest, providing you with a list of shoppers who are already interested in your products. You can them send out email blasts promoting your store.
     Many business owners are actual experts in their field or can at least help other people understand their specific field. A blog is a great way to not only beef up your content, but also offer helpful information to others that may be interested in learning more.
     Bloggers usually host advertising on their sites to generate additional income. There are many affiliate programs out there to take advantage of for this purpose. This is a great way to generate income if you have a steady customer base. Otherwise the advertisers are just taking up space. 
     For advertising there are several programs out there to take advantage of but it is best to place advertising of the same interests to your site. That way you are reemphasizing your products or services. All of the major search engines offer advertising programs and some even offer a free start up program of $25 to $75 to sign up. Most of the programs are very easy to manage and start up.

What should I have on my website?
 The information needed in a simple starter website is below:
1. Contact Information
2. Interactive map to your business location
3. Products and Services you offer and any other information associated with them
4. About the business, business owners, employees, etc.
5. Links to organizations or affiliations you may have

The more information the better, as long as it is useful information. Some of the other items that can be added for a more interesting site are rss feeds, slideshows and galleries, you tube videos, flash animations, audio player for music, contact forms, social networking, file uploads, etc. You have many options today for expanding your business. It is up to you to take advantage of them.


Feel free to email me with any questions you may have. [email protected]

     I was asked recently what information should be printed on a business card.  So I thought I would try to make it easy to understand and hopefully helpful to someone else asking the same question. 
     First and foremost, the role of a business card is a tool. A tool that gives someone your contact information so they may later contact you when they actually need your product or service. It gives people all the information needed to make contact in any way, such as fax, cell or toll free numbers.
    The business card can be in any form, it does not necessarily have to be the standard 2"x3.5" size that approximately 95% of people print. But it needs to be legible and hold all of the necessary information. 
     Below is a list of the necessities as far as contact information goes:

• Name of contact (you)
  
• Title
• Identity & business name (Logo)
• Contact numbers (Phone and fax)
• Address of business
• Email address
• Website address
• Your company's main message or slogan     

     It seems that the more contact information you have on there the better. Do not overcrowd your card listing the 20 services you handle, create a brochure for those services. A simple slogan or message, along with your contact information is all you need on that format.
     Electronic business cards are really starting to become popular. With a simple text message from your smart phone to someone else's smart phone, all of your contact information can be saved into their phone. No printing needed. Only one problem, not everyone yet has a smart phone, so we always need to keep the standard business cards handy.
     A valued special offer is a great way to further encourage someone to save your card for future use or a map giving the exact location. Many people use the back to print a yearly calendar. This is another incentive for people to keep the card. And many people will keep a calendar for reference in their wallet.
    There are many people out there that would say you should invest thousands into your cards on folds and die cuts, etc. And you certainly can do a lot to them to make them stand out, including printing to plastics or using metallic inks. Whatever you decide, make sure it fits into your overall image and be consistent in your message.  You do not want it to lose its purpose; which is to have all of our contact information in a neat easy to read place so it can bring you more business.